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FORBO FLOORCOVERINGS
Editorial Item
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Artoleum Eco-stand win
Thursday 14th June 2007
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| Forbo Artoleum stand | The new eco-friendly Artoleum flooring collection from Forbo attracted a major prize for the company at the recent DesignEX in Melbourne.
Forbo received the Best Stand Award (70m or over) for their display which reinforced its use of environmentally sound renewable raw materials in a specially created setting that used the theme of a scene in nature.
"The stand showcased both conceptually and literally how Forbo is creating better environments," Edie Nyers, marketing manager for Forbo said. "Using the theme of a scene in nature, or diorama, we were able to reinforce the natural and sustainable aspects of the new Artoleum and Forbo's other linoleum collections."
Artoleum is used for commercial and residential flooring applications and is environmentally sound for its full lifecycle - from its base ingredients, manufacturing process, maintenance and its end of life.
Staff members who manned the stand during the three-day event in April commented on the many compliments received by visitors who appreciated the welcoming and lively environment set up to assist prospective and existing customers to find out more about the range.
The stand engaged passersby with its recreation of a natural environment of leafy trees and inviting shades from a rainbow that reflected the many colours in the Artoleum collection.
"The stand’s use of a colourful diorama made entirely of Forbo product made the environmental message crystal clear," according to Melbourne firm Exponential Design, leaders in exhibition and retail design. "Covering just about everything in the stand with the product helped illustrate how versatile it is and that with Forbo, almost anything is possible." Meanwhile, criteria used to judge the 2007 Best Stand Award winners included visual impact and design innovation, lighting, flooring and wall finishes, signage, stand layout and product to space ratio.
For further details about Artoleum, contact Forbo on 1800 22 44 71 or see www.forbo-flooring.com.au |
Source: Selector.com. - Thursday 14th June 2007
Information correct at the time of publication. If you are interested in this product please use the following links.
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